Working with UK Schools and parents to improve childhood learning


This week, the lovely team at Wet Wednesday's have kindly written a blog all about their year and how they take the Scandinavian approach to outdoor learning.

What a year we have had! The great British weather has not let us down once again with amazing sunshine and the deepest snow we have ever seen, causing customers to climb the Wet Wednesdays gate just to get their hands on some of our very last snow suites.

Last year was such an amazing experience for us at the Royal County of Berkshire Show where we introduced Georgia to the Wet Wednesdays Team and had a record-breaking show. We are super excited to see you all again, as well as meet all the new babies that we can welcome to the Wet Wednesday’s family.

For those who aren’t familiar with us, we believe in the Scandinavian approach to outdoor learning, which is child-led and involves repeated experiences in the outdoors. Here are just a few of the proven benefits of outdoor learning……..

  • Better grades
  • Better health
  • Decreased stress levels
  • Increased motivation
  • Better attitudes about the environment
  • Better overall behaviour
  • Enhanced communication skills
  • Increase in outdoor skills
  • Increased self-reliance
  • Community improvement
  • Improved memory

Come and say hi, you can’t miss us as we don our rainbow dresses and amazing colorful Scandinavian waterproofs. We look forward to help keep your little ones warm clean and dry whatever the British winter has in store for us this year.

Happy Splashing! 



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